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T_Knight Headshot.jpg

traci knight

graphic designer

email: traci@tkdesignpro.com

aboutme

Born and raised in Phoenix, Arizona, for the last 14 years my home-base is San Diego, California, I’m the owner of TK Design Pro, an independently run graphic design company. I have over 24 years of graphic design experience from small startups to large corporate organizations. 

 

In addition to my business, I am active within the local design community. I have a passion for giving back and volunteering. 

 

Boards/Committees I sit on:

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2023 - Current

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2024 - Current

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Executive Director San Diego Architectural Foundation

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As part of my responsibilities, I am on the committee for Orchids & Onions, an annual awards gala. Orchids & Onions is an educational and fundraising program of the San Diego Architectural Foundation, a 501(c)3, nonprofit organization dedicated to the education and the promotion of outstanding architecture, planning and urban design throughout the San Diego region. ​​

 

Previously to being invited to sit on the Board of Directors, I volunteered with SDAF for 6 years, creating graphics, event set up/break down and checking guests in at events. www.sdarchitecture.org

Advisory Committee People Assisting The Homeless (PATH)

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PATH’s mission is to end homelessness for individuals, families, and communities.  PATH does this by providing supportive services and building affordable and supportive housing across the state. I am a weekly volunteer for the last 7 years. www.epath.org

I am a member of:

KI San Diego Kiwanis Club Foundation, Inc_BLUE.jpg.webp

myexperience

11.2011 - Current
 

3.2023 - Current

 

11.2011 - 2.2023
 

2.2009 - 11.2011

2.2006 - 12.2008

3.2002 - 12.2005

Graphic Design, Marketing, Event Coordination TK Design Pro

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Establish and manage a freelance graphic design business that aims to assist companies in brand development and event coordination. Client list includes, but not limited to: Newport Beach Film Festival, Henebery Whiskey, Rammy Urban Infill, San Diego Architectural Foundation, Urban Land Institute - San Diego/Tijuana, HousingWire Magazine, Q&A Marketing.

  • Create collateral for high-end clientele & construction; print, digital, and other mediums 

  • Design and layout for proposals, pitch decks, white papers 

  • Produce annual 220+ page film program guide and printed magazines 

  • Oversee hiring for outside contract designers to help with heavy lifting 

  • Set up/tear down events, vendor relations, work closely with clients on event planning logistics 

  • Branding for newbie companies 

  • Social media creation and management 

  • Wayfinding 

Graphic Design, Marketing Coordination Urban Strategies Group

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  • Design marketing collateral using the Adobe Creative Suite 

  • Research title, demographic, traffic, location analytics, client/tenant reporting for commercial real estate 

  • Create, setup and schedule email blasts to targeted lists 

  • Source, create, post and manage social media accounts 

  • Responsible for the printing and binding of marketing collateral (tour books, brand books, company annual magazine) 

  • Guest and client relations 

  • Site photography and photo touch-up 

  • Meet clients on-site for tours

Marketing Designer American Advisors Group

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  • Translates marketing team’s raw concepts and creative briefs into distinctive visual assets for print and digital 

  • Artfully blending both time-honored design techniques and new design trends for maximum impact 

  • Translate product market strategy into powerful and purposeful creative concepts 

  • Establish relationships with vendors 

  • Spearhead the re-brand visual identity for the Wholesale department 

  • Leverage re-branding expertise to enhancing corporate image for business growth 

Creative Director AppraiserLoft

 

  • Conceptualized layout and designed two monthly publications 

  • Researched best pricing for printed/promotional collateral

  • Developed new marketing collateral appropriate for target market

  • Created email campaigns using MailChimp or Campaign Monitor

  • Managed and cataloged all printed ads in company portfolio book

  • Represented organization at trades shows and conferences

Advertising Account Executive Amerco - U-Haul Intl.

 

  • Joined forces with clients to determine creative appropriate for their target market

  • Collaborated with art directors/designers on copy and page layout concepts

  • Served as a liaison between the organization and internal clients and outside vendors to ensure the delivery of high quality marketing material in a timely and accurate manner

  • Proofed marketing collateral for copy, color, and layout

  • QA for press checks

  • Developed and maintained Art Project Control System

  • Responsible for issuing control numbers

  • Created marketing material requisitions as requested

Graphic Design University of Phoenix

 

  • Designed graphics and page layouts for campus and division newsletters, magazines, and journals

  • Imported text, images, and other documentation from outside sources, as required by the project, and applying designated organizational formats

  • Proofed formatting of text and graphics 

  • Maintained an organized library of documents, templates, images, and other electronic resources

  • Assisted in the preparation of photo shoots and press checks

  • Built vendor and regional marketing manager relations

myskills

Hard Skills

 

  • Not Afraid to Disagree

  • Get My Hands Dirty

  • Jump In (Team Work Makes the Dream Work)

Soft Skills

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  • Plays Well with Others 

  • Award Winning Personality

  • Count On Me

  • Call It Like It Is

  • Talk It Out

  • Organized Like Whoa

Education


BA/Graphic Design

  • Art Institute of Phoenix

  • GPA 3.9, graduated with honors.

  • Deans Honor Roll: Winter 2000, Summer 2001, Winter 2002

  • Honor Roll: Spring 2001

  • Participated in Design Studio

 

MBA/eCommerce

  • University of Phoenix

  • GPA 3.5

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